Anywhere, Anytime. Online.

The Actions that Sell Tickets 2.0

Taught by:  Brett Zalaski
Experienced trainer, consultant, and executive with demonstrated achievements working in the sports industry. Skilled in sports business, coaching, sales, and sales management. Successful entrepreneur.
Program Overview: 
The ISBI 360° PRO The Actions That Sell Tickets program uses the concept of “micro-learning”– shorter, more specific lessons over a consistent, longer period of time – to reinforce the lessons learned, as opposed to traditional multi-day live training programs.  A Stanford University study has shown that this learning methodology has been proven to hold the attention of participants longer, create new habits more readily, and maintain a consistent training regimen over a longer period of time.
The certification program consists of  8 Micro-Learning Modules and will provide teams, leagues, properties and participants with a comprehensive understanding of the characteristics and strategies related to sales  departments in a sports and entertainment organization.  It program includes PRO, the micro-certification training program and PRO+, the continuing education archive and library.

To make learning “stickier”, ISBI 360° uses a unique combination of:


  • Short, professionally-created video training lessons;

  • Role play videotaping to demonstrate proficiency of the lessons learned; and

  • An experienced, sports-specific sales Coach to guide their performance, answer questions about the material, and provide one-on-one mentoring. 

Basic Info
8-Modules each with Chalk Talks, Drill Sessions, and a weekly Coaches Corner - all with respective assessments. And PRO+ library.
8-10 weeks, 15-20 minutes per week plus the coaches corner
Anytime, Anywhere. Online. 24/7
Participants are required to maintain an 85% in order to complete the program.

ISBI 360°’s user-centric tools bring out the best results from every interaction. 

Extend and deepen user learning.

The Actions That Sell Tickets 2.0 program consists of:  
Program Description by Module:

MODULE 1  - 12 Traits that Define the Best from the 2nd Best

MODULE 2  - 12 Traits that Define the Best from the 2nd Best...

MODULE 3 -  Effective Questioning  

MODULE 4  - Running Your Own Business & Maximizing Game Nights

MODULE 5  - Time Management, Pipeline Management & Lead Qualification 

MODULE 6 -  Objection Handling

MODULE 7  - Creating Mega-Groups 

MODULE 8  - Defining your sales voice 

Get the training and skills you need to accelerate your career in Sports and Entertainment.