YOUR TEAM'S SOLUTION TO PEAK PERFORMANCE.
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Onboarding - Essentials of Ticket Sales
Chief Learning Officer at ISBI 360°
The ISBI 360° PRO Onboarding - Essentials of Ticket Sales program uses the concept of “micro-learning”– shorter, more specific lessons over a consistent, longer period of time – to reinforce the lessons learned, as opposed to traditional multi-day live training programs. A Stanford University study has shown that this learning methodology has been proven to hold the attention of participants longer, create new habits more readily, and maintain a consistent training regimen over a longer period of time.
The certification program consists of 9 Micro-Learning Modules and will provide teams, leagues, properties and participants with a comprehensive understanding of the characteristics and strategies related to sales departments in a sports and entertainment organization. It program includes PRO, the micro-certification training program and PRO+, the continuing education archive and library.
To make learning “stickier”, ISBI 360° uses a unique combination of:
Short, professionally-created video training lessons;
Role play videotaping to demonstrate proficiency of the lessons learned; and
An experienced, sports-specific sales Coach to guide their performance, answer questions about the material, and provide one-on-one mentoring.
Within each week of the 9-Module “micro-learning” program, you’ll experience:
“Chalk Talks”– shorter videos with a narrated, Webinar-style look and feel; and
“Drill Sessions” -- 2-minute scenarios and instructions on recording your OWN role play videos, using the lessons you just learned in a fictitious scenario on your own video camera, whether it’s a smartphone, tablet, laptop or PC.
"Coaches Corner" -- a 30-minute "live" weekly webinar with your assigned coach to discuss Module topics, questions and techniques utilized by your coach.
9-Modules each with Chalk Talks, Drill Sessions, and a weekly Coaches Corner - all with respective assessments. And PRO+ library.
9-11 weeks, 15-20 minutes per week plus the coaches corner
Anytime, Anywhere. Online. 24/7
Participants are required to maintain an 85% in order to complete the program.
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Onboarding - The Essentials of Ticket Sales program consists of:
Program Description by Module:
MODULE 1 - The Fundamentals of Sports Sales
MODULE 2 - Selling Season Tickets
MODULE 3 - Selling Group Tickets
MODULE 4 - Selling Face-to-Face
MODULE 5 - Closing
MODULE 6 - Addressing Objections, Part 1
MODULE 7 - Addressing Objections, Part 2
MODULE 8 - Best Practices for Positive Results
MODULE 9 - Daily Habits of Success